Almost 23 million people in the UK visited a search engine in January 2006 = 84% of the Internet population. The UK Internet population alone clicks on over half a billion links on search engines every month (click-throughs). Google continues its dominance of the search market generating nearly two-thirds (64%) of all click-throughs and almost 19 million visitors each month - three times as many as nearest rivals Yahoo! and MSN Search
Sometimes I think about those google geeks and how much trouble they cause me. We launched a site for a client last week and the very next day the client phoned and demanded to know why they weren't top on Google yet. I had to explain that it does take time - maybe even months for Google to send its little crawlers around the website, but I assured the client that they'd get a very good ranking eventually. The reason I'm sure of this is that I know we build our sites to W3C standards which means our html is very clean and tidy. That makes it much easier for the crawlers to analyse the webpage content.
Another reason I am confident this site will rank well is that they have spent a great deal of time inputting relevant content which accurately descibes their topic. And lastly they have lots of their manufacturers hyperlinking to their website, which effectively means they are getting votes so they must be important.
The good thing about Google is that there is no human involvement, which means it is a genuine source of objective information. That is unless there's money involved, such as the pay-per-clickthrough feature (Google Adwords), but I'll save that for another day.
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