Ever wondered why it is that you make a change to your website and yet the old version is still visible? The answer is because the webpage you have changed has been cached. A cache is effectively a 'storeroom' on your hard drive or server where data is kept. The reason for it being that it makes it quicker to retrieve past information, thus reducing the time required to read and write data.
So what is it that causes caching? One answer is cookies. These are small data files which are placed on your hard disk by a website in order to record your preferences when you return or remember and log information that you have input such as shopping basket contents.
One use of cookies is for affiliate tracking. So if a customer buys something from 'website A' but has found 'website A' from a link from 'website B', 'website B' will get a commission on that sale and every subsequent sale made by that customer on 'website A'. That sounds confusing I know but it is worth understanding because online affiliate schemes are basically a way of making money through well-thought-out hyperlinks.
A good housekeeping tip - if you want to clear your caching and cookies then at the top of your web browser, click on Tools>Internet Options and 'Delete Cookies'/'Delete Files'.
1 comment:
So do you receive a commission if I click on Phil Balderson's blog from your page???
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