Tuesday, November 20, 2007

The Indian sales technique

Just to let you know that I've finally managed to put a few pictures on and added some Taj Mahal pictures to the last post. It's been a crazy week and so much has happened. From Agra we caught a bus to Jaipur where we were driven high-speed around the city by Sony, our friendly auto-rickshaw driver. He took us to the Maharajah's palace which was amazingly beautiful, and after that he took us on a tour of his mates shops! This is where I learnt about Indian Salesmen, and why it is they're the best in the world:

1. Pay rickshaw driver commission for bringing the unsuspecting tourist to your shop.
2. Tell customer to take off their shoes when they enter - makes it feel special for them, and also makes them feel at home.
3. Drug customer with Chai.
4. Show customer how product is made.
5. Tell customer it is the only place in the country where you can find such quality.
6. Bring out every type of product you have and put it in front of the customer. This takes time, and customer feels bad that you have gone to such trouble.
7. Emphasize quality, beauty, and uniqueness.
8. Be persistent and don't let them walk out of the door until they have seen everything there is to see, heard everything there is to hear, and spent everything there is to spend.

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