How people use the internet is changing every day. Users are becoming blind to banner advertising and tend to tend to engage more with interactive ads or games.
Right now silver surfers are the fastest growing online population, although they tend to use the internet to stay in touch with family rather than shop online. Men use mobile internet more than women and nearly all of all internet users in europe read the news online.
However tomorrow's metrics may well tell a different story.
How then to digital marketing agencies know what's best for their clients? Perhaps the truth is that they don't, which is exactly what makes the industry such an exciting one to be a part of. Marketing and advertising agencies cannot rely on tried and tested methods any more - instead, they are much more likely to go for an integrated and innovative approach if they want to succeed. Take a look at Pot Noodle's latest effort as a good example.
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