Firstly, if you type in site:www.yourdomain.com, Google will bring up every single page within your site that has been trawled and indexed. If it brings up no records, then your URL has not been indexed and needs to be submitted. To do this, go to: http://www.google.com/addurl/. You can also use the [site:] command to find particular pages of your website. For instance, type into the searchbar SEO site:www.webreality.co.uk and Google will find the page(s) within the webreality site that contain information on search engine optimisation (SEO).
One of our clients the other day had inadvertantly managed to delete a section of their website. Rather than rolling back the database we were able to retrieve the content of that page by using the [cache:] command. The query [cache:] will show the version of the web page that Google has in its cache, in other words the last snapshot that was taken during the trawl.
Another useful operator is the [link:] command which will bring up all of the webpages linking to your website. Inbound hyperlinks are effective in improving your search engine rankings, especially if the link comes from meaningful keywords.
But remember, when it comes to search engines, content is a key factor in maintaining and improving upon rankings. To keep the search engines trawling it is important to make sure you update your site regularly with meaningful and useful copy.
2 comments:
interesting blog. Found you by accident but those Google tips are really useful. Do you have anymore?
Hi - thanks for your comment. I'm concentrating on usability and copywriting for the web at the moment, but if I find out any more Google tricks I'll be certain to blog on them!
Google's Webmaster helpcentre might be of use to you.
Also, I've found Google's Adwords Learning Centre really helpful (even for someone who doesn't use adwords).
Post a Comment